COLUMBIA, Md., Oct. 03, 2017 (GLOBE NEWSWIRE) — WellDoc®, a leading digital health company, announced today the appointment of Laurel Pickering, president and CEO of Northeast Business Group on Health (NEBGH), as the Company’s new Chief Revenue Officer (CRO). Ms. Pickering selected WellDoc as her next opportunity after spending nearly 25 years at the helm of NEBGH, an employer-led coalition of healthcare leaders and other stakeholders. Ms. Pickering will join the WellDoc team in October.
“At this stage in WellDoc’s evolution, it’s important that we continue to work with key decision makers in health systems, health plans and employers to increase access to our proven Blue Star® digital therapeutic for those with type 2 diabetes. With Laurel’s in-depth understanding of how healthcare purchasers and health plans integrate coverage of innovative healthcare technologies, her role at WellDoc is instrumental in our growth and success,” said WellDoc President and CEO Kevin McRaith. “As a respected visionary who led NEBGH during a time of great accomplishment, Laurel brings significant value to both the company and to our strategic partners.”
In her role as CRO, Ms. Pickering will be responsible for furthering relationships with key stakeholders to expand use of WellDoc’s FDA-cleared, proven BlueStar® digital therapeutic. The WellDoc team has produced more than 18 peer-reviewed publications and presentations based upon use of BlueStar®, demonstrating significant outcomes that include a 1.7 to 2.0 mean A1C reduction. Ms. Pickering will also help lead the integration of BlueStar® into the healthcare ecosystem to drive population management and reduce costs.
Click here to read the entire press release.